کلیدواژه: Mellat bank,Digital banking,New product,Digital product,Product development
نویسندگان: Tajarloo Alireza, ANSARI MANOUCHEHR, DIVANDARI ALI, KEIMASI MASOUD
ناشر: مدیریت صنعتی - Industrial Management Journal
Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank. Methods: This is a qualitative, descriptive, ... ادامه
سال:2022
لینک به محتوا با زبان هدف